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After Infinity War, Rampage Is Moving Release Dates Too
Marvel fans all got really excited when the decision was made to move Avengers: Infinity War up a week and release it on April 27. However, that move appears to be causing waves through the industry. Rampage, the new video game based film starring Dwayne Johnson, was originally going to be released on April 20, but now it is also jumping a week earlier and will hit theaters April 13.
Originally, Rampage was set to come out two weeks before Avengers: Infinity War, and with no major studio tentpoles set for release on that weekend in-between, Rampage was likely to have a solid opening weekend and potentially a strong second weekend as well, before the Avengers showed up and ate its lunch. The Hollywood Reporter says that Rampage has been doing well with test audiences, so the studio may be thinking that second weekend could be key to the film's success. Anybody who isn't so sure that a movie based on a 1980s quarter muncher can actually be that good might be convinced by word of mouth coming out of the first weekend. By jumping back a weekend, Rampage puts that second open weekend back between itself and Infinity War.
It will be interesting to see if Rampage's move continues a domino effect of release date shifts. Ready Player One had a full three weekends as the big movie in the theater previously, but now that has been cut to two. It could probably jump back a weekend itself, but that would eat into the time that Pacific Rim: Uprising had to itself. It can't really move, because that would put it in direct competition with Tomb Raider. Also, Tomb Raider comes out next week, so there's no real time for it to move.
On the other side of Avengers: Infinity War, one wonders if we could see Deadpool 2 move up. It already made a move from June to May 11, but a hop back to May 4 could give it some breathing space between it and Solo: A Star Wars Story, though one assumes part of the reason Infinity War moved in the first place to get some separation from Deadpool.
This is why the release calendar gets so full of movies so fast, these dates are valuable and studios want to stake claims early to be sure they get the release date they want. But it's clearly a delicate balance. When one movie shifts it throws everything off and the rest of the calendar needs to adjust. The moving of Infinity War will impact the total box office for much more than just that one movie. Time will tell by exactly how much.
Originally, Rampage was set to come out two weeks before Avengers: Infinity War, and with no major studio tentpoles set for release on that weekend in-between, Rampage was likely to have a solid
RAMPAGE Runs From THE AVENGERS: Moves Up Release Date To
After Infinity War, Rampage Is Moving Release Dates Too
Marvel surprised everyone by moving the U.S. release date up a week, so it opened at the same time everywhere on the planet. In doing so, it moved to merely a week after Rampage is released. The newest Dwayne Johnson venture had two weeks of breathing room before The Avengers arrived.
Rampage's Dwayne Johnson Jokingly Challenges The Avengers
RELATED: Why Marvel Moved Infinity War's Release Date. Addressing the change in release date for Rampage, Johnson took to his official Instagram to once again remind people that the film is now coming out a week early from its original release date of April 20th. He also frankly acknowledged that the move was due to Infinity War closing in on
Rampage Release Date Bumped Up to Avoid Avengers Infinity War
Avengers: Infinity War is nearly upon us, and Marvel has just changed its release date. Subscribe To Marvel Surprises Fans By Moving Avengers: Infinity War's Release Date Updates close
Avengers: Infinity War Release Date Moves Up to April
Rampage was released on April 13, 2018, in 3D and IMAX, by Warner Bros. Pictures, after initially being set for release a week later, on April 20. The release date was moved up after Avengers: Infinity War had also shifted its release up by a week, to April 27, so as to provide Rampage with a two-week cushion.
So far, the movie's marketing is still just in the early stages, with only one Infinity War theatrical trailer at this point. There was a TV spot at the 2018 Super Bowl too, but fans are dying for more. The interest is only going to continue to grow in the coming weeks, as fans waited for the previously announced release date of May 4, 2018.
Rampage (2018 film) - Wikipedia
Sources tell THR that the release date shift is in response to Disney's bumping up of Infinity War. Rampage's new release date gives the Dwayne Johnson blockbuster a full two weeks of
'Rampage' And 'I Feel Pretty' Shift Release Dates To Avoid
Dwayne Johnson's 'Rampage' Release Date Moved After 'Avengers' Shift . Sources say the move is a response to Disney shifting its Marvel mega movie, Infinity War, from May 4 to April 27,
Box Office: 'Rampage' Survived Date Change Sabotage By
Apr 16, 2018 · But then Walt Disney dropped a bomb on the entire release calendar, moving Avengers: Infinity War from May 4 to April 27. Rampage needed those two weeks before the MCU flick, so it had no choice
Marvel Surprises Fans By Moving Avengers: Infinity War's
As we reported recently, 'Infinity War' moved its release date up a week from May 4 to April 27. There were a few different factors at play, but the general result is that one of the biggest films of the year shifted its date. Now, we are starting to see the dominoes fall. You would think that just moving one week wouldn't be such a big deal.
Dwayne Johnson's 'Rampage' Release Date Moved After 'Avengers
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